About our founder, image of Anne Arwood

About us

Hi there! I'm Anne Arwood, a devoted mom of two incredible kiddos and the founder of Fitted Family.

  • My Story

    As a mother, I understand the struggle of keeping up with kids' ever-growing feet. The constant cycle of shoe shopping, trial, and error can be overwhelming and time-consuming. I've been there, navigating through limited options at brick-and-mortar stores or sifting through countless options online, only to find that the shoes I thought were perfect didn't stand the test of my kids' active lifestyle.

Inspiration Behind Fitted

Fitted was born out of my own experiences and frustrations. After years of conducting my own market research as a mother, I realized there had to be a better way to shop for shoes for kids—one that didn't involve dragging them through stores (cue the tears!) or dealing with the hassle of online returns.

Introducing Fitted

At Fitted, we're revolutionizing the way parents shop for their children's shoes. We deliver curated, seasonal shoe boxes right to your doorstep, carefully selected to meet your child's growth and development needs. No more guesswork, no more returns—just quality shoes that keep up with your little one's active lifestyle.

Our Mission

Our mission at Fitted is simple: to make shoe shopping for kids convenient, stress-free, and enjoyable for both parents and children alike. We believe every step should be a confident one, and we're here to ensure that your child's feet are well taken care of every step of the way.

Join us on this exciting journey as we redefine the way families shop for shoes. Welcome to Fitted—where every step fits just right.

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